Our Santa Ynez Valley winery tasting room offers one of the Central Coast’s most comfortable and comprehensive visitor experiences, including daily winery tours and extensive picnic facilities. Archive photos and other artifacts chart the Firestone family’s pioneering heritage, from turn-of-the-century tire innovation to the establishment of Santa Barbara County’s first estate winery in 1972. The recently remodeled tasting room features an island bar and picture windows that overlook our estate vineyards. We strive to offer an informative and welcoming atmosphere that will appeal to wine enthusiasts and novices alike.

Hours and Details

The tasting room is open daily from 10 a.m. to 5 p.m. Tours are offered daily at 11:15 a.m., 1:15 p.m. and 3:15 p.m.

The tasting fee is $10 per person, which includes a keepsake crystal logo glass.

Address and Contact Information

5000 Zaca Station Road
Los Olivos  CA  93441
(805) 688-3940 ext. 31
TastingRoom@FirestoneWine.com

Tour Information

Our tours guide you through the history of the winery, and through the production of fine wine from vine to glass. Tours begin at the demonstration cork tree and continue out into the estate vineyards. The winemaking process is then showcased from the crush pad to the fermentation cellar to the barrel cellar. Tours typically last between 20 to 30 minutes, depending on the volume of guests and depth of questions. Tours depart daily at 11:15 a.m., 1:15 p.m. and 3:15 p.m.

Large Group Private Tour & Tasting Packages

Reservations are required for groups of 10 or more guests.
Tour & Tasting at Firestone Vineyard: $15 per person
Tasting & Reserved Picnic Area: $20 per person
Tour, Tasting & Lunch: $35 per person.
For reservations or additional information, please contact the tasting room manager at 805.688.3940 ext. 31.

Directions

Our Santa Ynez Valley winery is located at the southern end of the Foxen Canyon Wine Trail just a few miles east of Highway 101 in Santa Barbara County. From either direction on Highway 101, take the Zaca Station Road/Highway 154 exit. If coming from the north, turn left and over the highway. If coming from the south, turn right. As the road dips and curves southward, take an immediate left onto Zaca Station Road and continue for 2.5 miles. Firestone Vineyard is located on your left at 5000 Zaca Station Road.

Click here for a map.