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Tasting Room

Our Santa Ynez Valley winery tasting room, in Los Olivos, offers one of the Central Coast’s most comfortable and comprehensive visitor experiences, including daily winery tours and extensive picnic facilities. The tasting room features an island bar and picture windows that overlook our estate vineyards. We strive to offer an informative and welcoming atmosphere that will appeal to wine enthusiasts and novices alike.

Hours and Details

The tasting room is open daily from 10 a.m. to 5 p.m. We are closed major holidays.

We frequently close early on Saturdays due to special events. We recommend that you contact us with any questions about our hours if you are planning a visit at the end of the day.

Walking Tour and Tastings are offered daily at 11:15 a.m. and 1:15 p.m.

Enjoy a tasting of our reserve wines for $15.

Address and Contact Information

5017 Zaca Station Road
Los Olivos  CA  93441
(805) 688-3940


Our Santa Ynez Valley winery is located at the southern end of the Foxen Canyon Wine Trail just a few miles east of Highway 101 in Santa Barbara County. From either direction on Highway 101, take the Zaca Station Road/Highway 154 exit. If coming from the north, turn left and over the highway. If coming from the south, turn right. As the road dips and curves southward, take an immediate left onto Zaca Station Road and continue for 2.5 miles. Firestone Vineyard is located on your left at 5017 Zaca Station Road. 

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Experience the Firestone Tour & Tasting at The Firestone Vineyard Estate Winery, founded in 1972. Our tour guides you through the history of the winery, and through the production of fine wine from vine to glass. Walking Tours begin at the demonstration cork tree and continue out into the estate vineyards with tastings at designated stops along the way. The winemaking process is then showcased from the crush pad to the fermentation cellar to the barrel cellar. Tours typically last between 30 and 45 minutes, depending on the volume of guests and depth of questions. Tours depart daily at 11:15 a.m. and 1:15 p.m.

  • $25 per person for adults 21 years of age and older


Our reserve tasting flight includes an in depth tasting of 5 estate wines. This tasting takes approximately 30 minutes. The reserve tasting is always complimentary for our Wine Club Members.

  • $15 per person for adults 21 years of age and older
  • Complimentary for our Wine Club members


Firestone Reserve Tasting & Educational Experience

We are excited to share with you an educational offering where guests enjoy a seated, educational tasting experience in our private reserve room. Your host will carefully select exclusive Firestone wines, to be enjoyed alongside a selection of artisan cheeses. The exclusive setting overlooks our historic barrel room for a truly unique experience. Reservations required 24 hours in advance.

  • $35 per person general admission
  • $20 per person Firestone wine club members

To make your reservations, please call (805) 688-3940 or e-mail us at

Large Group Private Tour & Tasting Packages

Reservations are required for groups of 10 or more guests. For reservations or additional information, please contact the tasting room between 10am and 3pm at (805) 688-3940 x 2240, or e-mail us at

You and your guests will enjoy a privately-hosted tasting of our featured flight for $15 per person.  Additional options include:

  • Private Tour of Firestone Vineyard (includes indoor and outdoor areas): additional $10 per person 
  • Reserved Picnic Area: additional $5 per person 
  • Linen Setup: additional $5 per person

Firestone - Santa Ynez Valley Brooks Trail

April 2018 - Brooks Trail is closed to public
The Santa Ynez Valley Brooks Trail with its trailhead in Los Olivos, CA, once offered great views for hikers and a nice hike / walk ending at Firestone Vineyards. This trail is now closed to the public in an effort to protect the wildlife and help prevent invasive species in the area. Thank you for understanding.