Visit Firestone Vineyard

Our Tasting Room

Our Santa Ynez Valley winery tasting room, in Los Olivos, offers some of the Central Coast’s most comfortable and comprehensive visitor experiences, including daily winery tours and extensive picnic facilities. The tasting room features an island bar and picture windows that overlook our estate vineyards. We strive to offer an informative and welcoming atmosphere that will appeal to wine enthusiasts and novices alike.

Firestone Vineyard Tasting Room
5017 Zaca Station Road
Los Olivos, CA 93441 

805-688-3940 |

The tasting room is open daily from 10 a.m. to 5 p.m. We are closed major holidays.

We frequently close early on Saturdays due to special events. We recommend that you contact us with any questions about our hours if you are planning a visit at the end of the day.

For a map and detailed directions, please visit our Map & Directions page.

Wine Tasting

Barrels in the Barrel Room

The Firestone Vineyard Barrel Room

Reserve Tasting

Our reserve tasting flight includes an in depth tasting of 5 estate wines. This tasting takes approximately 30 minutes. Club Members.

$15 per person 
Complimentary for Wine Club Members and Up to 4 Guests

Reserve Tasting & Educational Experience

We are excited to share with you an educational offering where guests enjoy a seated, educational tasting experience in our private reserve room. Your host will carefully select exclusive Firestone wines, to be enjoyed alongside a selection of artisan cheeses. The exclusive setting overlooks our historic barrel room for a truly unique experience. Reservations required 24 hours in advance.

$35 per person 
$20 for Wine Club Members

Winemaking Tour and Tasting

Firestone Walking Tour

Experience the Firestone Tour & Tasting at The Firestone Vineyard Estate Winery, founded in 1972. Our tour guides you through the history of the winery, and through the production of fine wine from vine to glass. Walking Tours begin at the demonstration cork tree and continue out into the estate vineyards with tastings at designated stops along the way. The winemaking process is then showcased from the crush pad to the fermentation cellar to the barrel cellar. Tours typically last between 30 and 45 minutes, depending on the volume of guests and depth of questions.

Tours depart daily at 11:15 am and 1:15 pm

$25 per person for adults 21 years of age and older

Two Rows of Grape Vines Over Rolling Hills

Take a walking tour of Firestone Vineyard.

Firestone Private Group Tour & Tasting Experiences

A Bird Resting on a Vine Stake with Vineyards all Around

Private Tours and Tastings are Available at Firestone VIneyard

Tasting, Tours, Picnics & More

Reservations are required for groups of 10 or more guests. For reservations or additional information, please contact the tasting room between 10am and 3pm at 805-688-3940 x 2240, or e-mail us at

You and your guests will enjoy a privately-hosted tasting of our featured flight for $15 per person.  Additional options include:

  • Private Tour of Firestone Vineyard (includes indoor and outdoor areas): additional $10 per person 
  • Reserved Picnic Area: additional $5 per person 
  • Linen Setup: additional $5 per person